Ulefone Unveiled Cutting-Edge AI-Driven Rugged Smartphones at MWC 2025

SHENZHEN, CHINA – Ulefone returned to MWC 2025 in Barcelona to showcase its latest AI-powered rugged smartphones. With the theme “AI, Equip Your Armor,” the company revealed its new Armor 29 to Armor 32 series, alongside the flagship Armor 28 Ultra series, featuring innovative thermal imaging and military-grade durability. Visitors explored the future of rugged technology at Ulefone’s booth from March 3rd to 6th.

Ulefone, a leading innovator in rugged smartphones and smart devices, announced its return to the Mobile World Congress (MWC) 2025, which took place from March 3rd to March 6th in Barcelona, Spain. Under the theme “AI, Equip Your Armor,” Ulefone showcased its next-generation rugged smartphones, combining robust designs with cutting-edge AI technologies to empower users in every scenario.

Visitors to the Ulefone booth had the opportunity to experience the brand’s newest innovations, including the Armor 29, Armor 30, Armor 31, and Armor 32 series, all designed to deliver exceptional durability and advanced performance. Additionally, Ulefone showcased its most powerful rugged phone yet, the Armor 28 Ultra series, which was set to hit the global market on March 17th, 2025.

These new devices integrated state-of-the-art AI technologies, offering users unparalleled functionality and reliability in challenging environments. Whether for professional use or outdoor adventures, Ulefone’s latest products were engineered to meet the demands of modern consumers.

Armor 28 Ultra Series: Redefining Rugged Excellence

The Armor 28 Ultra Series set a new standard for rugged smartphones, featuring:

  • Flagship Performance: Powered by the Dimensity 9300+ chipset, it delivered desktop-level power and unmatched stability in extreme conditions.

  • Revolutionary Imaging: Equipped with a 1-inch Sony IMX989 primary sensor and a 64MP ultra-night vision camera with 4 IR LEDs, it redefined imaging capabilities in total darkness.

  • Military-Grade Durability: Built to withstand the toughest environments, it ensured reliability in mission-critical scenarios.

  • Smart Rear Sub-Screen: Provided instant alerts and AI-optimized workflows for enhanced productivity.

The series included two models: the standard Armor 28 Ultra and the groundbreaking Armor 28 Ultra Thermal Version, the world’s first rugged phone to integrate a 640×512 resolution ThermoVue T2 thermal imaging module. This innovation set new benchmarks for firefighting, industrial inspection, and emergency response.