Carl Boutet

ADVISORY BOARD MEMBER

Carl Boutet is a business strategist and executive advisor with 25+ years of hands-on operational, marketing, and retail executive experience. He has worked across an array of business environments from the very large, including 10 years with Costco Wholesale, to commercial applications lead for a global B2B security technology company.

As the founder of Studio RX, Boutet advises executives, B2C/B2B solution providers, and all types of ecosystem partners on how to tailor their solutions according to customers’ evolving needs and build effective commercial strategies to meet them. In this role he advises several technology startups, industry associations, and innovation labs.

A RETHINK Retail Top Retail Expert, Boutet is the principal advisor for the McGill University Retail Innovation Lab in Montreal, a course instructor at McGill Masters in Retail Innovation (emerging technologies and new business models), and an adjunct digital marketing faculty at Asian Institute of Technology MBA School of Management. Boutet has keynoted, chaired, and/or moderated the largest retail conferences around the world.