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• Top 10 Email Marketing Best Practices

  June 1, 2023

  By: Ingram Micro Marketing Department Ever considered using artificial intelligence to help segment your audience? Or what about using three different fonts at the most in your customer email? Read our top 10 email marketing best practices…
  

• “We Have to Be More Creative” Say Cannabis VARs & ISVs

  June 1, 2023

  To join or sponsor the RSPA Cannabis Community, email Membership@GoRSPA.org. By: RSPA Cannabis Community Growth in the cannabis industry slowed in 2022 and hasn’t picked up in 2023, causing some VARs and ISVs to question their…
  

• RSPA Trusted Advisor Ep. 90: Your Sales Pipeline and the Retail IT Channel Timeline

  May 31, 2023

  In Episode 90 of “The Trusted Advisor,” RSPA CEO Jim Roddy talks with longtime industry executive Joe Finizio about two topics: sales pipeline management best practices for VARs and ISVs and the progress of the…
  

• ChatGPT and Robotics: The Future Is Closer Than You Think

  May 30, 2023

  By: Thomas Greenman, President of Skurla’s POS Solutions   If the terms artificial intelligence (AI) and robotics seem like they are too far off in the future for our industry, let me assure you: they are…
  

• It’s Show Season! ISVs Share Effective Event Strategies

  May 25, 2023

  By: RSPA Niche & Startup ISV Community There’s no question trade shows are effective at helping retail IT software developers recruit new partners. But how to execute at events – that’s up for debate. During a…