NEWARK, NJ — National Retail Solutions (NRS) was prominently featured at the successful ITV GOLD premiere of Season 2 of “Desis on Main Street,” which celebrated the inspiring journeys of South Asian entrepreneurs in America.
The event, held on Thursday, February 27, 2025, at the ITV GOLD Auditorium in Edison, NJ, highlighted the vital role NRS plays in empowering small and mid-size independent retailers. The new season of “Desis on Main Street” showcased the resilience and innovation of South Asian business owners, and demonstrated how NRS’s technology supports their success.
“We were honored to partner with ITV Gold for the ‘Desis on Main Street’ Season 2 premiere,” said Elie Y. Katz, President and CEO of NRS. “Seeing the drive and innovation of these entrepreneurs firsthand reinforces why we built NRS. We’re providing a POS system and a platform for their aspirations to take root and flourish in the American marketplace.”
Attendees, including community and industry leaders and retailers, witnessed how NRS’s robust, custom-built POS system, with features like inventory management, sales tracking, and marketing tools, helps store owners compete effectively.
“Organizing this event and showcasing the achievements of these incredible entrepreneurs was truly inspiring,” said Victoria Wilkerson, Business Development & Outreach Specialist at NRS, who spearheaded the collaboration with ITV Gold. “The ‘Desis on Main Street’ premiere allowed us to highlight how NRS solutions directly contribute to the growth and success of these vital businesses.”
“At ITV Gold, we believe in the power of entrepreneurship to uplift communities and drive progress,” added Ilayas Quraishi, Chief Operating Officer of Parikh Worldwide Media and ITV Gold. “Partnering with NRS for this premiere was a natural fit, as they provide the essential tools that enable these businesses to flourish. We were thrilled to collaborate with them to make this event successful.”
The event included a dynamic presentation showcasing NRS’s comprehensive solutions for independent retailers. The event also featured a keynote address from Mr. Ajay Kumar, which focused on business strategy and tax planning and culminated with the highly anticipated premiere of new “Desis on Main Street” episodes.
National Retail Solutions (NRS) operates the leading point-of-sale (POS) terminal-based platform and NRS Pay credit card processing for small and mid-size independent retailers. With thousands of active terminals across the USA and Canada, the robust, custom-built POS system includes features such as inventory management, sales tracking, and marketing tools, empowering store owners to compete and thrive against the competition. NRS is a subsidiary of IDT Corporation (NYSE: IDT).
