By: Brian Edwards, Executive Vice President of OnePOS
In the competitive and ever-evolving hospitality sector, restaurants are constantly on the lookout for innovative ways to reduce operational costs and improve efficiency. Here, the strategic role of resellers of restaurant technology services becomes invaluable, particularly when they offer unique rebate programs on essential items every restaurant needs: food and paper products. By introducing a free rebate program on these staple commodities, resellers not only open the door to potential clients but also use the rebates that restaurants receive to help subsidize the cost of the technology services they aim to sell.
An intriguing aspect of these rebate programs is the dual-benefit mechanism. While restaurants enjoy direct cost savings on their regular supplies without altering their purchasing habits, resellers gain financially from a revenue share model. Specifically, resellers receive commissions based on the rebates accrued by the restaurants. This creates an additional incentive for resellers to maximize the participation and satisfaction of their restaurant clients in the program, thereby fostering a deeper commitment to the success of these establishments.
A critical innovation in this model is the way in which rebates are orchestrated. Resellers partner with a rebate program management provider that has existing agreements with suppliers and manufacturers on the back end. This partnership allows restaurants to benefit from rebates without the need to alter their purchasing habits or supplier relationships. For many restaurant owners, securing such rebates on their own can be an arduous and often fruitless endeavor due to the complex negotiations and relationships required with suppliers and manufacturers. This difficulty underscores the value that resellers, through their partnerships with rebate management providers, bring to the table.
The model creates a seamless win-win scenario. Restaurants benefit from direct cost savings on necessary purchases, facilitated by the reseller’s partnership with rebate program management providers, without any additional effort or change in their operational processes. For resellers, this program acts as a powerful engagement tool, allowing them to present a value-added proposition from the outset. It not only differentiates them in a crowded market but also establishes a foundation of trust and mutual benefit, crucial for fostering long-term relationships.
Furthermore, the introduction of a rebate program on food and paper products showcases the reseller’s deep understanding of the restaurant industry’s challenges and needs. It signals a commitment beyond the mere sale of technology solutions, positioning the reseller as a partner invested in the restaurant’s overall success. This approach aligns perfectly with the current market trend towards value-added partnerships, where businesses look for more than just a vendor but a contributor to their growth and efficiency.
The success of such a rebate program hinges on its transparency and ease of use. The process for tracking purchases and claiming rebates must be straightforward and user-friendly, ensuring restaurants can easily participate and benefit from the program without getting bogged down in complexity. Clarity in communication and diligent support from the reseller are essential in maintaining the program’s integrity and ensuring participants receive the promised benefits without the hassle.
In summary, by offering a rebate program on essential commodities like food and paper products, resellers of restaurant technology services can significantly enhance their value proposition to potential clients. This innovative approach not only helps restaurants save on their unavoidable operational costs but also facilitates the adoption of new technology services by effectively subsidizing their cost through the rebates earned. Moreover, the commission-based revenue share model for resellers underlines the program’s potential as a strategic, mutually beneficial approach that fosters long-term partnerships, supports the financial health of restaurants, and promotes the wider adoption of technology within the hospitality industry.
