By: Brittany DeGroat at Star Micronics
Online ordering has revolutionized the way that businesses operate—especially since COVID-19. The restaurant industry, in particular, has seen a significant rise in the use of online ordering systems, providing customers with a convenient and contactless way to order food. But it’s not just restaurants benefiting from online ordering; the cannabis industry is also seeing the advantages of this technology.
The cannabis industry keeps on growing, with more and more states legalizing its sale for medicinal and recreational use. With the rise of point-of-sale (POS) software applications specific to the industry’s needs, dispensaries can now leverage online ordering to tap into a whole new market of customers.
Offering the option to place cannabis orders online provides a convenient and seamless experience for buyers, but they’re not the only ones who benefit. Dispensaries are routinely finding that providing online ordering services boosts sales and overall revenue.
How Online Ordering Can Help Dispensaries Grow Profits
Although there may be many more, here are five reasons how online ordering services can help cannabis dispensaries grow profits:
- INCREASED EFFICIENCY
Online ordering streamlines the ordering process, making it easier for customers to scroll through different products, pick the ones they want, and order from the comfort of their own homes. Less time is spent in-store, reducing labor costs and allowing more time with newer customers who may have questions and need guidance.
- IMPROVED CUSTOMER EXPERIENCE
Online ordering provides a convenient and hassle-free experience for customers, which can lead to increased loyalty and retention. Customers are more likely to return to a dispensary that offers online ordering services than one that doesn’t.
- DATA-BACKED PRODUCT SUGGESTIONS
Online ordering applications allow dispensaries to track customer orders and individualize preferences, giving valuable insights into which products are popular and what customers are looking for. Data like this is used to make informed decisions about inventory and marketing strategies, leading to increased sales and profits. This could also save money on marketing costs.
- INCREASED SALES
Online ordering allows dispensaries to reach a wider audience, boosting the potential for sales. Additionally, customers are more likely to make impulse purchases when ordering online, helping to grow revenue for the dispensary even more.
- INCLUDE OTHER TECHNOLOGIES
Software applications that allow online ordering typically also include other features, such as route planning and delivery management. This makes it easier for dispensaries to manage overall operations and increase efficiency.
Must-Have Hardware & Technology
As the cannabis industry continues to evolve, it’s important to keep up with the latest technology trends to stay ahead of the competition. Cloud-based receipt and label printers are necessities for online ordering systems. They are just one example of how businesses can embrace new technology to improve their operations and boost profits.
Be sure to get thermal receipt and label printers that can connect to cloud-based software applications, like CloudPRNT technology from Star Micronics. Having up-to-date hardware that connects directly to cloud-based cannabis POS software enables the automatic printing of orders as they come in.
Online Ordering Helps Dispensaries Stay Competitive
Online ordering is a game-changer for the cannabis industry. By streamlining the ordering process and providing customers with a convenient way to shop, dispensaries can improve customer satisfaction and build loyalty. Repeat business leads to increased revenue, helping dispensaries keep their competitive edge in a fast-growing market.
The benefits of online ordering are clear, and with advancements in technology, the possibilities for further development and success in the industry are endless. As the cannabis industry continues to evolve, online ordering will undoubtedly play an essential role in the industry’s future growth.
Don’t wait any longer to implement an online ordering system for your dispensary, and start reaping the benefits today.
