In Episode 64 of “The Trusted Advisor,” the RSPA’s Jim Roddy interviews Rohan Mani, the Senior Vice President of Business Development at Shift4, about lucrative growth strategies for retail IT VARs. Among the topics they tackle are achieving trusted advisor status in a chosen niche, adding new products and services, outspending the competition on marketing, and ramping up an outbound salesforce.

“The Trusted Advisor,” powered by the Retail Solutions Providers Association (RSPA), is an award-winning content series designed specifically for retail IT resellers and software developers. Our goal is to educate you on the topics of leadership, management, hiring, sales, and other small business best practices. For more insights, visit the RSPA blog at www.GoRSPA.org.

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Watch Episode 64 now:

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Jim Roddy is the President and CEO of the Retail Solutions Providers Association (RSPA). He has been active in the POS channel since 1998, including 11 years as the President of Business Solutions Magazine, six years as an RSPA board member, one term as RSPA Chairman of the Board, and several years as a business coach for VARs, ISVs, and MSPs. Jim has been recognized as one of the world’s Top 100 Retail Influencers by RETHINK Retail, a Leading CannaTech Influencer by 420MSP, and is regularly requested to speak at industry conferences on SMB best practices. He is author of two books – The Walk-On Method To Career & Business Success and Hire Like You Just Beat Cancer – and is host of the award-winning RSPA Trusted Advisor podcast. For more information, contact JRoddy@GoRSPA.org.