RSPA Trusted Advisor Ep. 100: BlueStar’s Rob Dorsey on Building Relationships and Making Sales

In Episode 100 of “The Trusted Advisor,” RSPA CEO Jim Roddy talks with Rob Dorsey, the Vice President of Sales for BlueStar, about building relationships and making sales in the retail IT channel. Dorsey, who has worked in channel sales for over 25 years, shares his insights on the importance of passion, sincerity, and mindset to build long-term relationships and partnerships. 

“The Trusted Advisor,” powered by the Retail Solutions Providers Association (RSPA), is an award-winning content series designed specifically for retail IT VARs and software developers. Our goal is to educate you on the topics of leadership, management, hiring, sales, and other small business best practices. For more insights, visit the RSPA blog at www.GoRSPA.org 

Watch Episode 100 now:

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Jim Roddy is the President and CEO of the Retail Solutions Providers Association (RSPA). He has been active in the retail IT channel since 1998, including 11 years as the President of Business Solutions Magazine, six years as an RSPA board member, one term as RSPA Chairman of the Board, and several years as a business coach for VARs, ISVs, and MSPs. Jim has been recognized as one of the world’s Top Retail Influencers by RETHINK Retail, a Leading CannaTech Influencer by The CannaTech Group, and is regularly requested to speak at industry conferences on SMB best practices. He is author of two books – The Walk-On Method To Career & Business Success and Hire Like You Just Beat Cancer – and is host of the award-winning RSPA Trusted Advisor podcast. For more information, contact JRoddy@GoRSPA.org.