By: Jim Roddy, President & CEO at the RSPA

Roddy’s Recommended Reading is back and bigger than ever for 2025! For the past 19+ years, I’ve dedicated time most every week to leadership-based reading. I’ve kept track of the highest-quality books to compile “Roddy’s Recommended Reading,” a list I first shared publicly seven years ago and have updated annually since then. The list has expanded to 239 books thanks to recommendations from many of my SMB executive friends and RSPA members.

Over the past 12 months, I’ve read 16 additional books, each new title identified on the list below with an asterisk (*). Roddy’s Recommended Reading is categorized by subject and then listed in alphabetical order. To help make this over 200-title list more digestible, my 33 most highly recommended books are marked with a number sign (#). While every title on this list is at least very good, the highly recommended books are head of the class.

Of the new books I added this year, the most impactful was Everybody Matters: The Extraordinary Power of Caring for Your People Like Family by Bob Chapman and Raj Sisodia. I was so moved by this book that I made one of my 2024 goals to interview Chapman on the RSPA Trusted Advisor Podcast about his leadership philosophies. Mission accomplished: Ep. 125: Ethical Capitalism with CEO of the Year Bob Chapman.

Some of my favorite quotes from Everybody Matters include:

• We are destroying people and killing our culture because we send people home after treating them as objects and functions instead of caring about them as human beings.
• The greatest charity we can give back to society is to be truly human leaders who treat the people under our leadership with profound respect and care and not as objects for our success and wealth.
• We need to see ourselves as stewards of the lives we have been given an opportunity to lead and influence.
• Business can change the world if it fully embraces the responsibility for the lives entrusted to it.
• Any sphere of human activity that touches other humans must have a moral/ethical foundation; otherwise it inexorably drifts towards objectification and exploitation.
• If you feel that everyone is disposable, guess what? They think the same about you. It’s reciprocal.
• Organizations must cease to think of themselves as entities designed to use people in pursuit of their own self-interested goals.
• I changed my goal from “How can I better myself?” to “How can I help better those around me?”
• When I am done, I will look back and feel proud of all the lives we touched, not the machines we built.

In another year, I’ll update this list again so you can see what else I’ve discovered. Best of luck on your journey to become a dedicated leader and reader!

* denotes new addition to this year’s list

# denotes highly recommended

Customer Service

1. Answering the Ultimate Question – Laura Brooks and Richard Owen
2. Delivering Happiness: A Path to Profits, Passion, and Purpose – Tony Hsieh
3. (The) Effortless Experience: Conquering the New Battleground for Customer Loyalty – Matthew Dixon, Nick Toman, and Rick Delisi
4. (The) Loyalty Effect – Fred Reichheld
5. Loyalty Rules: How Today’s Leaders Build Lasting Relationships – Fred Reichheld
6. #Raving Fans: A Revolutionary Approach to Customer Service – Ken Blanchard and Sheldon Bowles
7. *Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect – Will Guidara

General Business & Strategy

8. 3HAG Way: The Strategic Execution System that Ensures Your Strategy is Not a Wild-Ass Guess! – Shannon Byrne Susko
9. (The) Advantage: Why Organizational Health Trumps Everything Else in Business – Patrick Lencioni
10. (The) Art of War – Sun Tzu
11. (The) Automatic Customer: Creating a Subscription Business in Any Industry – John Warrillow
12. *Beyond Entrepreneurship 2.0: Turning Your Business into an Enduring Great Company – Jim Collins and Bill Lazier
13. Blue Ocean Strategy – W. Chan Kim and Renee Mauborgne
14. Built To Last – Jim Collins and Jerry Porras
15. Built To Sell: Creating a Business That Can Thrive Without You – John Warrillow
16. Creating Competitive Advantage – Jaynie Smith and William Flanagan
17. (The) Creation of Wealth: The Tatas from the 19^th to the 21^st Century – R.M. Lala
18. Crushing It!: How Great Entrepreneurs Build Their Business and Influence – and How You Can, Too – Gary Vaynerchuk
19. (The) Culture Climb: How To Build a Work Culture That Maximizes Your Impact – Jaime Taets with Chelsey Paulson
20. (The) Culture Code: The Secrets of Highly Successful Groups – Daniel Coyle
21. (The) Dip: A Little Book That Teaches You When to Quit (and When to Stick) – Seth Godin
22. Double Digit Growth: How Great Companies Achieve It No Matter What – Michael Treacy
23. Double Your Profits in 6 Months or Less – Bob Fifer
24. (The) Driving Force: Extraordinary Results with Ordinary People – Peter W. Schutz
25. Dual Transformation: How to Reposition Today’s Business While Creating the Future – Scott D. Anthony, Clark G. Gilbert and Mark W. Johnson
26. #(The) E-Myth Revisited – Michael Gerber
27. #Escape Velocity: Free Your Company’s Future from the Pull of the Past – Geoffrey A. Moore
28. Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are – Seth Stephens-Davidowitz
29. *Fluke: Chance, Chaos, and Why Everything We Do Matters – Brian Klaas
30. From Impossible to Inevitable: How Hyper-Growth Companies Create Predictable Revenue – Aaron Ross and Jason Lemkin
31. #Getting To Plan B – John Mullins and Randy Komisar
32. (The) Goal: A Process of Ongoing Improvement – Eliyahu M. Goldratt and Jeff Cox
33. *Good Strategy Bad Strategy: The Difference and Why It Matters – Richard Rumelt
34. #Good To Great – Jim Collins
35. Great By Choice – Jim Collins and Moren Hansen
36. #(The) Great Game of Business – Jack Stack
37. Grow: How Ideals Power Growth and Profit at the World’s Greatest Companies – Jim Stengel
38. #How The Mighty Fall – Jim Collins
39. In Search of Excellence: Lessons from America’s Best Run Companies – Thomas J. Peters and Robert H. Waterman
40. Innovation Made Simple – Jeff Havens
41. Inside the Magic Kingdom: 7 Keys to Disney’s Success – Tom Connellan
42. Made To Stick: Why Some Ideas Survive and Others Die – Chip Heath and Dan Heath
43. Making Numbers Count: The Art and Science of Communicating Numbers – Chip Heath and Karla Starr
44. Maverick: The Success Story Behind the World’s Most Unusual Workplace – Ricardo Semler
45. Maximize Business Value: Begin with the Exit in Mind – Tom Bronson
46. Maximize Business Value Playbook: 65 Specific Actions to Dramatically Increase the Value of Your Business – Tom Bronson
47. Nine Lies About Work: A Freethinking Leader’s Guide to the Real World – Marcus Buckingham and Ashley Goodall
48. Nuts!: Southwest Airlines’ Crazy Recipe for Business and Personal Success – Kevin and Jackie Frieberg
49. On The Edge with Jim Roddy: Practical Advice for High-Initiative, Growth-Oriented VARs and ISVs – Jim Roddy
50. Peak: How Great Companies Get Their Mojo from Maslow – Chip Conley
51. Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time – Howard Schultz and Dori Jones Yang
52. #(The) Power of Moments: Why Certain Experiences Have Extraordinary Impact – Chip and Dan Heath
53. Pre-Suasion: A Revolutionary Way to Influence and Persuade – Robert Cialdini
54. #Purple Cow: Transform Your Business by Being Remarkable – Seth Godin
55. Restauranteur: Protect Your Profits! Discover Restaurant Scams and Technology Solutions – Don Potter
56. Roadside MBA: Back Road Lessons for Entrepreneurs, Executives, and Small Business Owners – Michael Mazzeo, Paul Oyer, and Scott Schaefer
57. Scaling Up: How a Few Companies Make it … and Why the Rest Don’t – Verne Harnish
58. Screw It, Let’s Do It: Lessons In Life – Richard Branson
59. (The) Search: How Google and its Rivals Rewrote the Rules of Business – John Battelle
60. (The) SEI Way: Values and Practices of a Growing Company – Ron Alvesteffer, CEO, Service Express Inc.
61. *Shoe Dog: A Memoir by the Creator of Nike – Phil Knight
62. Simplify – Richard Koch and Greg Lockwood
63. Small Giants: Companies That Choose to Be Great Instead of Big – Bo Burlingham
64. Switch: How to Change When Change is Hard – Chip Heath and Dan Heath
65. Technology-as-a-Service Playbook: How to Grow a Profitable Subscription Business – Thomas Lah and J.B. Wood
66. That Will Never Work: The Birth of Netflix and the Amazing Life of an Idea – Marc Randolph
67. (The) Third Wave: An Entrepreneur’s Vision of the Future – Steve Case
68. (The) Toilet Paper Entrepreneur – Mike Michalowicz
69. #Turning the Flywheel: Why Some Companies Build Momentum … and Others Don’t (A Monograph to Accompany Good to Great) – Jim Collins
70. #Upstream: The Quest to Solve Problems Before They Happen – Dan Heath
71. Vivid Vision: A Remarkable Tool for Aligning Your Business Around a Shared Vision of the Future – Cameron Herold
72. Who Says Elephants Can’t Dance?: Inside IBM’s Historic Turnaround – Lou Gerstner
73. Your Stand Is Your Brand: How Deciding Who to Be (NOT What to Do) Will Revolutionize Your Business – Patrick Gentempo
74. Zone to Win: Organizing to Compete in an Age of Disruption – Geoffrey A. Moore

Hiring

75. #Hire Like You Just Beat Cancer – Jim Roddy :)
76. Hire With Your Head – Lou Adler
77. Hiring The Best: A Manager’s Guide to Effective Interviewing and Recruiting – Martin Yate
78. Who: The “A” Method for Hiring – Geoff Smart and Randy Street

Leadership

79. (The) 5 Dysfunctions of a Team – Patrick Lencioni
80. (The) 21 Irrefutable Laws of Leadership: Follow Them and People Will Follow You – John C. Maxwell
81. Authentic Leadership – Bill George
82. (The) CEO Next Door: The Four Behaviors that Transform Ordinary People into World-Class Leaders – Elena L. Botelho and Kim R. Powell
83. Dare to Lead: Brave Work. Tough Conversations. Whole Hearts. – Brené Brown
84. *#Everybody Matters: The Extraordinary Power of Caring for Your People Like Family – Bob Chapman and Raj Sisodia
85. Great Leaders Ask Questions: A Fortune 100 List – Bob Tiede
86. Influence – Robert Cialdini, Ph.D.
87. Jack: Straight From The Gut – Jack Welch with John Byrne
88. Jack Welch and the 4Es of Leadership – Jeffrey Krames
89. Leaders Eat Last: Why Some Teams Pull Together and Others Don’t – Simon Sinek
90. Leadership And The One Minute Manager – Ken Blanchard, Patricia Zigami and Drea Zigami
91. (The) Leadership Handbook: 26 Critical Lessons Every Leader Needs – John Maxwell
92. #Leadership in Turbulent Times – Doris Kearns Goodwin
93. Leading From Anywhere: The Essential Guide to Managing Remote Teams – David Burkus
94. Lean In: Women, Work, and the Will to Lead – Sheryl Sandberg
95. (The) Long-Distance Leader: Rules for Remarkable Remote Leadership – Kevin Eikenberry and Wayne Turmel
96. Many Parts, One Body: Healthier Leaders, Healthier Teams, A Healthier You – Rubi Ho
97. (The) Motive: Why So Many Leaders Abdicate Their Most Important Responsibilities – Patrick Lencioni
98. #Multipliers: How the Best Leaders Make Everyone Smarter – Liz Wiseman
99. (The) Power of Thanks – Eric Mosley and Derek Irvine
100. (The) Power of Your Leadership: Making a Difference with Others – John C. Maxwell
101. #Radical Trust: How Today’s Great Leaders Convert People to Partners – Joe Healey
102. (The) Servant: A Simple Story About the True Essence of Leadership – James C. Hunter
103. Servant Leadership: A Journey into the Nature of Legitimate Power & Greatness – Robert K. Greenleaf
104. Start With Why: How Great Leaders Inspire Everyone to Take Action – Simon Sinek
105. #Superbosses: How Exceptional Leaders Master the Flow of Talent – Sydney Finkelstein
106. #Then Darkness Fled: The Liberating Wisdom of Booker T. Washington – Stephen Mansfield
107. Think and Grow Rich – Napoleon Hill
108. *Tribes: We Need You to Lead Us – Seth Godin
109. Turn the Ship Around! A True Story of Turning Followers into Leaders – L. David Marquet
110. (The) Vision Driven Leader: 10 Questions to Focus Your Efforts, Energize Your Team, and Scale Your Business – Michael Hyatt

Management

111. 2-Second Lean: How to Grow People and Build a Lean Culture – Paul A. Akers
112. 30 Reasons Employees Hate Their Managers – Bruce Katcher
113. Back to Human: How Great Leaders Create Connection in the Age of Isolation – Dan Schawbel
114. Building Trust: How to Get it! How to Keep it! – Hyler Bracey
115. (The) Carrot Principle – Adrian Gostick and Chester Elton
116. (The) Checklist Manifesto: How to Get Things Right – Atul Gawande
117. Culture By Design: Eight Simple Steps to Drive Better Individual and Organizational Performance – David J. Friedman
118. (The) Daily Drucker: 365 Days of Insight and Motivation for Getting the Right Things Done – Peter Drucker with Joseph Maciariello
119. *(The) Effective Executive: The Definitive Guide to Getting the Right Things Done – Peter Drucker
120. Excellence Wins: A No-Nonsense Guide to Becoming the Best in a World of Compromise – Horst Schulze
121. #Execution: The Discipline of Getting Things Done – Larry Bossidy and Ram Charan
122. Extreme Ownership: How U.S. Navy Seals Lead and Win – Jocko Willink and Leif Babin
123. First Break All The Rules: What the World’s Greatest Managers Do Differently – Marcus Buckingham and Curt Coffman
124. Get A Grip: How to Get Everything You Want from Your Entrepreneurial Business – Gino Wickman and Mike Paton
125. How Did That Happen? Holding People Accountable for Results the Positive, Principled Way – Roger Connors and Tom Smith
126. How To Be A Great Boss – Gino Wickman and Rene Boer
127. #(The) Ideal Team Player: How to Recognize and Cultivate the Three Essential Virtues – Patrick Lencioni
128. Inspired: How to Create Tech Products Customers Love – Marty Cagan
129. I Quit But Forgot To Tell You – Terri Kabachnick
130. It’s Your Ship: Management Techniques from the Best Damn Ship in the Navy – Captain D. Michael Abrashoff
131. *Make a Difference: In the Lives of Those You Love, Live With, and Lead – Dr. Larry Little
132. Manager Of Choice – Nancy Ahlrichs
133. #(The) One Minute Manager – Ken Blanchard and Spencer Johnson
134. Ownership Thinking – Brad Hams
135. (The) Oz Principle: Getting Results Through Individual and Organizational Accountability – Roger Connors, Tom Smith and Craig Hickman
136. Quiet: The Power of Introverts in a World that Can’t Stop Talking – Susan Cain
137. ROE Powers ROI – R. Michael Rose
138. Talent Is Overrated: What Really Separates World-Class Performers From Everybody Else – Geoff Colvin
139. Telling Ain’t Training: How You and Your Learners Can Achieve Astonishing Results – Harold D. Stolovitch and Erica J. Keeps
140. Traction: Get a Grip on Your Business – Gino Wickman
141. What People Want: A Manager’s Guide to Building Relationships That Work – Terry Bacon
142. What the Heck is EOS?: A Complete Guide for Employees and Companies Running EOS – Gino Wickman and Tom Bouwer
143. Winning Well: A Manager’s Guide to Getting Results Without Losing Your Soul – Karin Hurt and David Dye

Personal Development

144. (The) 4-Hour Workweek – Escape 9-5, Live Anywhere, and Join the New Rich – Tim Ferriss
145. (The) 5AM Miracle: Dominate Your Day Before Breakfast – Jeff Sanders
146. 5 Laws That Determine Life’s Outcomes – Brett Harward
147. (The) 7 Habits of Highly Effective People: Powerful Lessons in Personal Change – Stephen Covey
148. (The) Anatomy of Peace: Resolving the Heart of Conflict – The Arbinger Institute
149. (The) Beauty of Discomfort: How What We Avoid is What We Need – Amanda Lang
150. Barking Up The Wrong Tree: The Surprising Science Behind Why Everything You Know About Success Is (Mostly) Wrong – Eric Barker
151. Chief Maker: The 5-Step Blueprint to Rising Above the Pack and Getting a Seat on the Executive Team – Greg Layton
152. *(The) Courage to Finish What You Started: From Startups to Ironman to Fighting Cancer – Alex Cooper
153. Crazy Busy: A (Mercifully) Short Book About a (Really) Big Problem – Kevin DeYoung
154. #Crucial Conversations: Tools for Talking When Stakes Are High – Kerry Patterson, Joseph Grenny, Ron McMillan, and Al Switzler
155. #Decisive: How to Make Better Choices in Life and Work – Chip Heath and Dan Heath
156. Difficult Conversations – Douglas Stone, Bruce Patton, and Shelia Heen
157. Disrupt You! Master Personal Transformation, Seize Opportunity, and Thrive in the Era of Endless Innovation – Jay Samit
158. #Do You Talk Funny? 7 Comedy Habits to Become a Better (and Funnier) Public Speaker by David Nihill
159. Ego is the Enemy – Ryan Holiday
160. (The) Energy Bus – Jon Gordon
161. (The) Go-Giver: A Little Story About a Powerful Business Idea – Bob Burg and John David Mann
162. *Grit: The Power of Passion and Perseverance – Angela Duckworth
163. How To Get Control Of Your Time And Your Life – Alan Lakein
164. How To Win Friends and Influence People – Dale Carnegie
165. Make Your Bed: Little Things That Can Change Your Life … and Maybe Change the World – Admiral William H. McRaven
166. Mastering Executive Presence: Career-Advancing Communication and Presentation Skills – Jennifer Vautier and John J. Vautier
167. Mindset: The New Psychology of Success – Carol S. Dweck, Ph.D.
168. Nice Bike: Meaningful Connections on the Road of Life – Mark Scharenbroich
169. #(The) Obstacle Is The Way: The Timeless Art of Turning Trials into Triumph – Ryan Holiday
170. (The) Outward Mindset: Seeing Beyond Ourselves – The Arbinger Institute
171. Read To Lead: The Simple Habit That Expands Your Influence and Boosts Your Career – Jeff Brown and Jesse Wisnewski
172. (The) Real-Life MBA: Your No-BS Guide to Winning the Game, Building a Team, and Growing Your Career – Jack and Suzy Welch
173. #Soundtracks: The Surprising Solution to Overthinking – Jon Acuff
174. #Speak As Well As You Think: An Executive’s Guide to Excellence in Public Speaking – John M. Vautier and John J. Vautier
175. StrengthsFinder 2.0 – Tom Rath
176. Talk Like TED – Carmine Gallo
177. Twelve Pillars – Jim Rohn and Chris Widener
178. #(The) Walk-On Method To Career & Business Success: 31 Underdogs Who Became Extraordinary (And So Can You!) – Jim Roddy :)
179. *Win Every Argument: The Art of Debating, Persuading, and Public Speaking – Mehdi Hasan
180. Winning Body Language: Control the Conversation, Command Attention, and Convey the Right Message without Saying a Word – Mark Bowden
181. (The) Wisdom and Teachings of Stephen R. Covey
182. You²: A High Velocity Formula for Multiplying Your Personal Effectiveness in Quantum Leaps – Price Pritchett, Ph.D.
183. You Are a Badass: How to Stop Doubting Your Greatness and Start Living an Awesome Life – Jen Sincero

Sales & Marketing

184. (The) 22 Immutable Laws of Marketing – Al Ries and Jack Trout
185. All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works and Why Authenticity Is the Best Marketing of All – Seth Godin
186. Building a StoryBrand: Clarify Your Message So Customers Will Listen – Donald Miller
187. (The) Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results – Brent Adamson, Matthew Dixon, Pat Spenner, and Nick Toman
188. #(The) Challenger Sale: Taking Control of the Customer Conversation – Matthew Dixon and Brent Adamson
189. Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers – Geoffrey A. Moore
190. Let’s Get Real Or Let’s Not Play: Transforming the Buyer/Seller Relationship – Mahan Khalsa and Randy Illig
191. Marketing Your Dreams: Lessons in Business and Life from Bill Veeck, Baseball’s Marketing Genius – Pat Williams and Michael Weinreb
192. New Sales. Simplified.: The Essential Handbook for Prospecting and New Business Development – Mike Weinberg
193. (The) Perennial Seller: The Art of Making and Marketing Work That Lasts – Ryan Holiday
194. #Permission Marketing: Turning Strangers into Friends and Friends into Customers – Seth Godin
195. (The) Serving Mindset: Stop Selling and Grow Your Business – Farnoosh Brock
196. Smart Prospecting That Works Every Time! – Michael Krause
197. #(The) Trusted Advisor – David Maister
198. *(The) Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies – Chet Holmes

Sports-Themed

199. Anchor Up: Competitive Greatness the Grand Valley Way – Tim Selgo
200. (The) Carolina Way – Dean Smith, Gerald Bell, and John Kligo
201. *Coaching The System: A Complete Guide to Basketball’s Most Explosive Style of Play – Gary Smith and Doug Porter
202. Coach K’s Little Blue Book: Lessons from College Basketball’s Best Coach – Barry Jacobs
203. Coach Wooden’s Pyramid of Success – John Wooden and Jay Carty
204. (The) Essential Wooden: A Lifetime of Lessons on Leaders and Leadership – John Wooden and Steve Jamison
205. Everyone’s A Coach – Ken Blanchard and Don Shula
206. Fear is a Choice – James Conner with Tiffany Yecke Brooks
207. *Geno: In Pursuit of Perfection – Geno Auriemma with Jackie MacMullan
208. Great Teams: 16 Things High-Performing Organizations Do Differently – Don Yeager
209. Hard Work – Roy Williams and Tim Crothers
210. How Lucky You Can Be: The Story of Coach Don Meyer – Buster Olney
211. How To Be Like Coach Wooden: Life Lessons from Basketball’s Greatest Leader – Pat Williams
212. (The) Last Amateurs: Playing for Glory and Honor in Division I College Basketball – John Feinstein
213. (The) Last Pass: Cousy, Russell, the Celtics, and What Matters in the End – Gary M. Pomerantz
214. *Raise the Roof: The Inspiring Inside Story of the Tennessee Lady Vols’ Historic 1997-98 Threepeat Season – Pat Summitt with Sally Jenkins
215. (The) Road to 138: The Inside Story of the Insanely Fast, Record-Breaking Grinnell Pioneers – Ross Preston
216. Run To The Roar: Coaching to Overcome Fear – Paul Assaiante and James Zug
217. Russell Rules: 11 Leadership Lessons from the 20^th Century’s Greatest Winner – Bill Russell with David Falkner
218. Unscripted: The Unpredictable Moments That Make Life Extraordinary – Ernie Johnson Jr.
219. Walk-On: Life From the End of the Bench – Alan Williams
220. (The) Wisdom of Walk-Ons: 7 Winning Strategies for College, Business, and Life – Dr. Paul Corona
221. Wooden: A Coach’s Life – Seth Davis

Miscellaneous

222. (The) Audacity of Hope – Barack Obama
223. Before You Join a Board – John Balkom
224. Blink: The Power of Thinking Without Thinking – Malcom Gladwell
225. Dead On Arrival: How to Avoid the Legal Mistakes that Could Kill Your Startup – Roger Royse
226. Dreams from My Father: A Story of Race and Inheritance – Barack Obama
227. Drive: The Surprising Truth About What Motivates Us – Daniel Pink
228. Inspire Action: The Definitive Guide to Audience Management – David Wible
229. (The) Last Lecture – Randy Pausch with Jeffrey Zaslow
230. Little Book of Big “Leading with Questions” Quotes – Bob Tiede
231. (The) Millionaire Next Door – Thomas Stanley and William Danko
232. #Mother Teresa: Her Essential Wisdom – Carol Kelly-Gangi
233. Now That’s a Great Question – Bob Tiede
234. Powerful Panels: A step-by-step guide to moderating lively and informative panel discussions at meetings, conferences, and conventions – Kristin Arnold
235. Professor Wellstone Goes To Washington: The Inside Story of a Grassroots U.S. Senate Campaign – Dennis McGrath and Dane Smith
236. Race For Relevance: 5 Radical Changes for Associations – Harrison Coerver and Mary Byers
237. #Tao Te Ching: The Book of the Way and How it Manifests Itself in the World – new English version by Stephen Mitchell
238. (The) Tipping Point: How Little Things Can Make a Big Difference – Malcom Gladwel
239. Wherever Men Trade: The Romance of the Cash Register – Isaac Marcosson

Jim Roddy is the President and CEO of the Retail Solutions Providers Association (RSPA). He has been active in the retail IT channel since 1998, including 11 years as the President of Business Solutions Magazine, six years as an RSPA board member, one term as RSPA Chairman of the Board, and several years as a business coach for VARs, ISVs, and MSPs. Jim has been recognized as one of the world’s Top Retail Influencers by RETHINK Retail, a Leading CannaTech Influencer by The CannaTech Group, and is regularly requested to speak at industry conferences on SMB best practices. He is author of two books – The Walk-On Method To Career & Business Success and Hire Like You Just Beat Cancer – and is host of the award-winning RSPA Trusted Advisor podcast. For more information, contact JRoddy@GoRSPA.org.