HOUSTON, TX – CIMA, a global manufacturer of cash management equipment and cash automation machines, is excited to celebrate our 5-year anniversary of its U.S. headquarters in Houston, Texas. The Houston office opened it’s doors in May 2019. CIMA launched in the United States to grow its market share and service its diverse line of cash management products, including smart safes, back office/front of store cash recycling machines, point-of-service kiosks, and software.
“Before coming to Houston, I worked with CIMA in Australia as a reseller,” said Vik Devjee, Vice President of CIMA Cash Handling America, Inc. “Coming from a position of selling CIMA products, I have a deep admiration for the engineering and diversity of the product range.”
Ramping up operations during the impact of the global pandemic posed challenges. Still, the CIMA America office continued to grow its reputation, relationships, and partner base nationwide through active involvement in trade associations, presentations, trade shows, and face-to-face meetings.
“We knew that the U.S. was the largest and most diverse market for cash management and cash handling solutions with huge untapped opportunities. Add to this the large partner community and the need for a local presence to provide technical support, product information, and supply,” explains Vik. “To really bring the CIMA message to the market, we knew in-person engagement was critical.”
From new partnerships to product launches and client successes, it’s been exciting to join the US market. Follow our journey as we celebrate our innovations and achievements over the past five years.
